Publishers and newsrooms
Editorial, social and audience teams at publishers of every size, from national brands to local newsrooms, who need to know what's moving today.
Morning story meetingsTracking competitorsRegional and beat coverage
The CrowdTangle alternative for publishers
Find the story before it trends.
SocialWire tracks the accounts that matter to your publication across Facebook, Instagram, X, Threads, YouTube and Bluesky, and flags the posts doing far better than normal for that account.
14-day free trial. Plans from $99 a month. See pricing
Aug 14, 2024CrowdTangle shuts down
When Meta turned off CrowdTangle, newsrooms lost the simplest tool they had: follow a list of pages, see which posts were overperforming, and get to the story early.
Nothing affordable replaced it. The big listening platforms are built for brand marketing teams and sold through sales calls and annual contracts. SocialWire is built for publishers and the people who make the news.
How it works
Three steps from a list of accounts to your next story.
Step 1
Build a list
Add the public accounts on your beat: politicians, agencies, rival outlets, local groups, influencers. Mix Facebook, Instagram, X, Threads, YouTube and Bluesky in one list.
Step 2
We scan on your schedule
Every 4 hours, twice a day, daily or on demand. Adding an account pulls in its recent history right away, so it's useful from the first minute.
Step 3
See what's breaking out
Every post is ranked by how unusual it is for that account. The posts at the top are the ones about to be everywhere. Set an alert and SocialWire tells you when one breaks out.
The ×normal score
Big accounts always win on likes. They don't always have the story.
SocialWire compares every post to that account's own typical performance. A small local page and a national outlet sit side by side, judged fairly.
Ranked by raw interactions
- 1National News Network9.1M followers · usual post 6,8007,500
- 2Rep. Dana Whitfield64K followers · usual post 2272,180
- 3Cedar Valley Gazette18K followers · usual post 29412
Ranked by SocialWire
- 1Cedar Valley GazetteRoute 9 water main break14.2×
- 2Rep. Dana WhitfieldAmbulance billing bill9.6×
- 3National News NetworkRoutine evening post1.1×
×normal = this post's interactions ÷ the account's typical post
As a rule of thumb, anything above 3× is unusual and anything above 10× means something is happening. Sample accounts shown.
Who it's for
Built for people who make content, not people who sell products.
Reporters on a beat
Track the politicians, agencies, influencers and communities you cover without refreshing five apps.
Statehouse and city hallAgency announcementsCommunity reaction
Creators and independent media
Benchmark against your peers and see which topics and formats are working right now.
Peer benchmarkingFormat ideasTopic timing
What you get
Everything CrowdTangle users relied on, without the sales call.
Mixed-platform lists
One list can hold accounts from all six platforms you cover.
FacebookInstagramXThreadsYouTubeBluesky
History on day one
Add an account and its recent posts load immediately. SocialWire keeps every post it collects, so your archive grows the longer you use it.
Leaderboard and analytics
Rank the accounts and posts in a list, compare time periods and see who's gaining ground, the way CrowdTangle did.
Search every post
Search across all the posts in SocialWire, from your dashboard or inside any list.
Alerts
Get told when a post on your list breaks out, so you don't have to keep checking.
AI reports
A written rundown of what's happening across a list, sent to your inbox. Base it on the newest posts or the biggest.
Follower growth
Daily follower counts for every account you track, so you can see who's growing and when.
Works with Claude and ChatGPT
Connect SocialWire to your AI assistant and ask questions about your lists in plain language.
Your scan schedule
Every 4 hours, twice a day, daily, or whenever you hit refresh.
Export to CSV
Take any list's posts into a spreadsheet for your own analysis.
Built for teams
Share lists across your desk, with roles for who can add accounts and change settings.
Start today, cancel any time
A 14-day free trial, then monthly or annual plans from $99. See pricing →
Built by journalists
Made by an Emmy- and Peabody-winning team from NBC, ABC and Mashable.
We built Roone for newsrooms and watched how people used it. They came for one thing: knowing what was breaking out on social. SocialWire is that tool, done properly.
[Quote from Heartland Signal about tracking politicians and organizations with SocialWire.][Name, title], Heartland Signal
FAQ
Questions journalists ask us.
What replaced CrowdTangle?
Meta replaced CrowdTangle with the Meta Content Library, which is limited to approved researchers. SocialWire gives working journalists the CrowdTangle workflow they knew: follow lists of public accounts and see which posts are overperforming. Sign-up is self-serve.
How is the ×normal score calculated?
We compare each post's interactions with that account's typical post. A score of 6× means the post is doing six times better than that account usually does.
Which platforms do you cover?
Facebook, Instagram, X, Threads, YouTube and Bluesky, all in the same list.
Do I need a demo call or an annual contract?
No. You can start on your own with a monthly plan and cancel any time. Annual plans are optional and get two months free. If you're setting up SocialWire for a whole team, tell us your team size when you sign up and we'll help you get started.
How much does it cost?
Starter is $99 a month for up to 15 accounts. Pro is $249 a month for up to 45 accounts and 5 users. Bigger newsrooms get a custom plan. Every plan starts with a 14-day free trial. See pricing →
Early access
Get the next story first.
Get in before public launch with a 14-day free trial and a sample report for your region. Setting up a team? Tell us its size and we'll set up a call.